About Us

CloudWare is an Independent Software Vendor (ISV) which, over the last 10+ years has built and marketed its own commercial Softswitch (no open source) via established business relationships with Telcos, ITSPs, VSPs and high profile corporate customers in Australia and the Asia-Pacific Region.

‘Cool Solutions Software’ was founded by Iain Strath in January 2002 in Melbourne, Australia – originally to develop Bluetooth wireless devices and VoIP mobility software. Changing its name to Blue-Wireless in 2004 the focus was on development of a VoIP over Bluetooth Pocket PC and the CloudWare Softswitch as the underlying platform.

Since its launch in August 2004 the CloudWare Softswitch has become the core product for both development and marketing. In January 2009 the name of the company was changed to CloudWare to reflect the shifting market towards telephony and Unified Communications ‘in the Cloud’ and as a service. Targeting the international competition, the company’s business model is to position the CloudWare Softswitch as the core technology for next generation carrier platforms competing against the incumbent telco vendors and focussing on 'the Cloud Paradigm'.

Jerry Bloom – CEO

Jerry has a strong background in telecommunications working both in engineering and management roles over more than 35 years both locally and internationally in more than 20 countries – in his own companies as well as with multi-national corporations.

Prior to joining the then ‘Blue-Wireless’ in 2004 he worked for 5 years in Panasonic Australia fulfilling the role of Strategic Business Engineering Manager. Jerry also had the role of Communications Compliance Manager working alongside other Matsushita/Panasonic companies in the EU countries and Japan. He also assisted the engineering design team in Japan in the development of the first VoIP PBXs for Panasonic.

Previously Jerry held the positions of Chairman and CTO of the U.S. Head Office of CoolSonic, Inc a company he founded (as Techniplan) in 1987 and then sold in 1999. The company developed, manufactured and marketed telephony networked Public Address paging systems and Class D audio amplifiers for the automotive, home entertainment, TV, Multi-Media/PC industries sold in more than 15 countries. Prior to that Jerry held various management and engineering roles in PBX companies including Alcatel (STC), GEC-Plessey, Ericsson and Philips.

Iain Strath – CIO

Iain has had a long career in telecommunications spanning more than 35 years. Before founding Cool Solutions Software (which became CloudWare) Iain founded (with 2 partners) CTI International Pty Ltd (CTI). With Iain as Technical Director  CTI became a successful Australian software development and marketing company involved in telecommunications call accounting, billing and directory solutions. It was sold to Phoneware Ltd (an Australian public listed company) in 2000.

Iain’s previous positions have included Product Engineering Manager CADS Voice, and Assistant Technical Director with Phoneware Australia Pty Ltd, Senior Associate Consultant with Telecommunications Consultants (TCP) and Engineering Manager Victoria with STC, now part of the Alcatel Group.

Iain was also involved with Jerry Bloom in a PBX development and manufacturing business in Malaysia from 1996 to 1998 and developed the software for Jerry’s Techniplan and CoolSonic companies. Iain has an engineering focus in the emerging and leading edge technologies of VoIP, Computer Telephony Integration, Software Internet/Intranet Web Enabling and Billing.

 

VIX Technology is a member of The Ingot Group* which has an investment in CloudWare Pty Ltd.
*The Ingot Group consists of Utilico Limited and/or Ingot Capital Management and/or funds managed by Ingot and its affiliated fund manager ICM Limited.